Activation Assistant
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Red Bull New York •
Posted Sep 7, 2026
About the Job
Position Summary
You will work directly with the Field Marketing team during the execution of all off-site events and match day activations. Event Marketing Staff are directly involved with the preparation, execution, and overall fan engagement opportunities with fans and new consumers. You are an ambassador of the organization and responsible for ensuring each visitor has a premium experience.
All the Responsibilities We’ll Trust You With
- Monitor activations around our match day fan zone location, ensuring our fans and newcomers are welcomed and assisted with any questions regarding activations.
- Ensure pre-match preparation is in accordance with operational standards and understanding the safety measure behind each activation.
- Assist in the execution of other activations around the stadium and off-site events.
- Support the field marketing team’s grassroots efforts by distributing print collateral and providing the highest level of customer service when needed.
Your Areas of Knowledge and Expertise That Matter Most for This Role
- Careers in sports management, special events, and event marketing interests you.
- Ability to work in various environments including large groups, community events and match day activations.
- Provide a high level of customer service and able to act accordingly to resolve.
- Quick adapter to sudden changes.
- Ability to lift up to 30 lbs and are comfortable standing for long periods of time.
- Availability on nights and weekends.
Due to the cyclical nature of the entertainment industry, you may be required to work varying schedules to reflect the business needs of the company.
About the Project
Support the preparation and execution of off-site events and match-day activations, engaging fans and new consumers while helping deliver a premium visitor experience.
About Happily
Happily is an international company that specializes in producing events and livestream media. We have over 60,000 independent specialists working across our Strategy, Creative, Web, Broadcast, and Experiential departments. Our mission is to bring the best of humanity to live and virtual experiences for clients like Airbnb, Adidas, B Corps, H&M, TikTok, TED, and YouTube. We are committed to the future of our planet and utilize technology to create enjoyable and sustainable events with zero carbon footprint.


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