Sponsorship Manager

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Key Responsibilities

Sponsorship Sales & Revenue Growth

• Own and exceed a $6M+ annual paid sponsorship revenue goal, driving consistent growth across all event and digital channels.
• Build and manage a robust sponsorship pipeline across Festivals, Summits, Retreats, Masterminds, and digital programs (newsletters, podcasts, content series).
• Develop and pitch creative, solutions-driven proposals that align with client objectives and Create & Cultivate’s mission.
• Lead the full sales cycle — prospecting, pitching, negotiating, closing, and contracting.
• Collaborate closely with the CEO to align on quarterly targets, KPIs, and sales priorities.

Client Relationship Management

• Build and maintain strong relationships with brand and agency decision-makers, senior marketers, and key stakeholders.
• Manage renewals, upsells, and long-term partnerships to maximize client lifetime value.
• Serve as the primary client contact throughout the sales process, ensuring a seamless transition to the Account Management team post-sale.
• Maintain high standards of client satisfaction through strategic communication and proactive follow-up.

Business Development

• Identify and secure new business opportunities by monitoring market trends and creatively positioning Create & Cultivate’s offerings.
• Pursue high-value partnerships across categories including Tech, Finance, CPG, Retail, Beauty, Sports, and Entertainment.
• Represent Create & Cultivate at industry events and client meetings to expand visibility and generate new leads.

Collaboration & Execution

• Partner cross-functionally with Marketing, Events, Content, and Accounts teams to develop proposals, case studies, and sponsorship materials.
• Ensure sponsorship offerings are aligned with event programming and audience insights.
• Maintain pipeline accuracy, CRM tracking, and weekly reporting to leadership.
• Execute deals efficiently and collaboratively to meet or exceed revenue goals.

Qualifications

EXPERIENCE & EXPERTISE

• 4+ years of paid sponsorship or brand partnership sales experience in events, media, or experiential marketing.
• Proven success closing $3M+ annually, including six- and seven-figure partnerships.
• Established network across Tech, Finance, Retail, Beauty, CPG, Sports, and Entertainment.
• Mastery of CRM platforms (HubSpot preferred), proposal development, and data-driven sales management.
• Deep understanding of event sponsorships, branded content, and experiential activations.

SKILLS & ATTRIBUTES

• Strong closer with exceptional negotiation and presentation skills.
• Entrepreneurial and proactive; thrives in a fast-paced, evolving environment.
• Highly organized, detail-oriented, and accountable for results.
• Excellent communicator who builds lasting client relationships.
• Team player who collaborates cross-functionally and contributes to a positive sales culture.
• Willingness to travel (15–20%) for key client meetings and events.