Festival & Event Marketing Specialist

Planning

Market Trends and Insights

• Keep up to date with music industry and cultural trends across the Midwest, including promoters, festivals, and events.
• Share valuable market insights with regional and national leadership to guide consumer analysis and inform business strategies.
• Monitor competitive activity and emerging opportunities.

Market Mapping and Forecasting

• Identify, track, and forecast music festivals and third-party events across the Midwestern region of the U.S., with a focus on key markets and growth trends.

Partnerships

• Align and negotiate festival and event partnerships, leveraging regional target lists to drive strategic brand presence and growth.

On-Site Execution

• Ensure on-site event plans support national business priorities and meet established brand guidelines.

Business Planning

• Support the collaborative business planning process with regional teams.

Festival Segment & Marketing Framework

• Support the Festival & Event team and cross-functional departments in developing and executing festival strategies across 10+ festivals and 30+ third-party events annually.
• Ensure consistency with the organization’s marketing framework and business objectives.

Contract Rights & Management

• Support sponsorship agreements, rights management, deliverable tracking, and partnership fulfillment processes.
• Ensure all contracted assets are accurately documented, executed, and reported.

Execution

Strategy Implementation

• Support implementation of approved event strategies through coordination of product guidelines, operational procedures, staffing plans, and execution standards.

Internal Processes

• Coordinate logistics orders, ticketing, hospitality needs, on-site staff, and event credential approvals.

Partnership Alignment

• Support relationships with festival organizers, concessionaires, venue operators, and sponsorship teams.
• Ensure contractual obligations and established execution standards are delivered as negotiated.

Vendor & Agency Management

• Coordinate with external production teams responsible for delivering, setting up, and striking event infrastructure and activation items.
• Coordinate with approved production agencies, fabrication partners, creative vendors, printers, and logistics suppliers responsible for delivering event infrastructure, activations, and branded assets.

Venue Management

• Support the management of live event and venue partnerships through effective relationship management, executional excellence, product coordination, and performance reporting.

Event Reporting

• Support event recaps, performance reporting, photo documentation, partnership evaluations, and post-event analysis.
• Track KPIs including sales performance, consumer engagement, and contractual deliverables.

Cross-Departmental Collaboration

• Drive regional collaboration to ensure the festival marketing framework is strategically deployed across key festivals and events in the Midwestern U.S.
• Maximize alignment, execution quality, and overall impact across events and partnerships.

Administrative & Meeting Coordination

• Maintain action item lists, budget tracking documents, credential databases, ticket allocations, meeting notes, and project documentation.
• Ensure alignment across stakeholders and timely completion of deliverables.

Organization

• Maintain clean and accurate spreadsheets and documents tracking budget changes, deliverables, and on-site details.