Digital Strategist

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Lead creative strategy for Canva’s paid marketing efforts in Mexico, working across Creative, Growth, Data, and regional Marketing teams.

Responsibilities:

• Lead the full creative cycle from research and briefing through production, testing, and performance review.
• Run weekly creative sprints that balance quick iterations with larger creative concepts.
• Analyze performance dashboards to identify successful patterns, diagnose underperformance, and guide future concepts.
• Develop clear briefs for designers, video editors, writers, and local creators.
• Review creative work for brand alignment, cultural relevance, platform fit, and performance potential.
• Develop performance creative for Meta, TikTok, YouTube, and emerging channels.
• Apply a strong understanding of Mexican audiences, cultural trends, behaviors, and platform dynamics.
• Collaborate with media buyers, data science, and the LatAm Growth Marketing Lead.
• Lead conversion-rate optimization initiatives across key acquisition touchpoints.
• Use AI tools to accelerate research, ideation, asset development, and performance analysis.
• Document findings from each sprint and share actionable learnings with the wider team.

Requirements:

• Strong experience in growth or performance marketing, with a focus on creative strategy.
• Hands-on experience developing paid creative for Meta, TikTok, and YouTube.
• Experience building structured testing frameworks and translating results into creative direction.
• Experience briefing and directing designers, writers, video editors, and creators.
• Confidence working with performance dashboards and analytics tools.
• Professional fluency in Spanish and English.
• Deep cultural knowledge of Mexican audiences.
• Experience using AI tools to improve creative and analytical workflows.
• Must be based in Mexico City and available for a full-time, 12-month engagement.