Social Media Content Manager

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Key Responsibilities

Email Marketing Strategy & Execution

• Own the end-to-end email process—from ideation to execution to performance analysis—for weekly newsletters, promotions, event announcements, and more.
• Create and manage segmented campaigns tailored to diverse audience personas to maximize engagement and conversion.
• Conduct A/B testing on subject lines, CTAs, layout, and messaging to improve open and click-through rates.
• Maintain email health through list hygiene, spam compliance, and deliverability best practices.
• Analyze campaign performance and develop reports with insights and recommendations.

Social Media Strategy & Execution

• Collaborate with the Director of Marketing and content team to implement social strategy across @createcultivate and @workparty.
• Plan, create, and publish engaging social content—including reels, stories, TikToks, and graphics—aligned with calendar priorities and brand tone.
• Monitor and engage with the community daily, fostering conversations, responding to DMs/comments, and tracking sentiment.
• Execute seasonal and campaign-based social promotions including giveaways, influencer campaigns, and event lead-ups.

Content & Copywriting

• Write compelling, on-brand copy for emails, social captions, CTAs, and promotional content that resonates with ambitious women in business.
• Tailor content for various channels while maintaining the voice, tone, and messaging consistency across all platforms.
• Craft attention-grabbing subject lines, preview text, and headlines that drive performance.

Analytics & Optimization

• Track KPIs across both email and social (open rates, CTRs, saves, shares, conversions, follower growth).
• Use performance data to inform strategic pivots, new content formats, and campaign improvements.
• Create monthly marketing performance reports and lead optimization plans with actionable insights.

Cross-Functional Collaboration

• Partner closely with the design team to develop on-brand email templates and visually compelling social assets.
• Work with the events, editorial, and partnerships teams to align messaging, deliverables, and timelines.
• Support marketing efforts for podcast promotions, launches, member acquisition, and sponsorship activations.

Qualifications

• 3–5 years of experience in email marketing and social media management, preferably in media, events, or lifestyle brands
• Proficient in email marketing platforms such as Flodesk, Mailchimp, Hubspot, Kajabi, or Brevo.
• Strong copywriting skills with a proven ability to write engaging, high-performing content across formats.
• Hands-on experience with Instagram, TikTok, LinkedIn, and Meta Business Suite.
• Proficient in analytics platforms like Google Analytics and social media reporting tools.
• Strong organizational and project management skills with an ability to manage multiple campaigns at once.
• Bonus: experience with Squarespace, Canva, Adobe Creative Suite, or light video editing.
• Bonus: understanding of SEO and integrating it into email content. Large-scale events background is a bonus!