Senior Digital Marketing Strategist

The Job

The Senior Digital Marketing Strategist will develop and execute influencer, brand, and digital marketing campaigns; manage client and partner relationships; drive content and creative strategies; oversee analytics and reporting; and stay ahead of digital innovation and trends.

This role requires proven experience in digital media, social platforms, and talent relations to deliver impactful campaign results.

Campaign Strategy & Execution

• Lead influencer, brand, and digital marketing strategies across artist, talent, and brand campaigns.
• Build and execute digital marketing campaigns using content creation, creator strategies, UGC, content seeding, alternative and fan accounts, advertising, CRM, and email/text marketing.
• Collaborate with internal teams to deliver innovative campaigns that drive cultural impact and commercial results.
• Manage and administer campaign budgets, working with clients and partners to ensure effective allocation of resources.

Client & Partner Relations

• Build strong, collaborative, and trusting relationships with clients and their teams while managing multiple active campaigns simultaneously.
• Maintain and expand a network of external partners, including content producers, creators, social strategists, marketing agencies, and publicists.
• Directly manage external partners on campaigns when necessary.
• Oversee relationships with major digital platforms, including TikTok, Meta, Snapchat, X, YouTube, Discord, and others.

Content & Creative Development

• Conceptualize, produce, and coordinate campaign creative, including social content, photography, video, and graphic assets.
• Write engaging, on-brand copy for social media, websites, and campaign needs.
• Oversee website, game, and app development for projects.
• Lead content strategy across social media, influencers, UGC, short-form video, and YouTube.
• Ensure content is optimized for visibility, engagement, and monetization.

Analytics & Reporting

• Establish clear KPIs and performance benchmarks for each campaign.
• Monitor and analyze campaign performance using internal and third-party data tools.
• Deliver actionable insights, reporting, and regular updates to internal and external stakeholders.
• Conduct post-campaign analysis to evaluate effectiveness and recommend strategies for future campaigns.

Innovation & Trends

• Anticipate and act on new social channels, platform features, content formats, and cultural moments.
• Stay current with digital trends and identify opportunities to keep campaigns innovative and relevant.
• Work directly with clients to develop and execute timely content ideas.

Qualifications

• 5+ years of experience in digital marketing, social media, influencer/talent relations, or a related field.
• Proven track record of building and executing successful digital and social campaigns.
• Strong expertise in paid digital media, social platforms, CRM/email marketing, and analytics.
• Excellent written and verbal communication skills with client-facing experience.
• Highly organized and detail-oriented, with the ability to manage multiple campaigns simultaneously.
• Strong problem-solving skills with the ability to anticipate challenges and develop creative solutions.
• Mastery of major social platforms, including Instagram, Facebook/Meta, TikTok, X, Snapchat, YouTube, YouTube Shorts, Discord, and Twitch.
• Demonstrated understanding of marketing KPIs, ROI, and performance measurement.
• Comfortable working with high-profile talent and handling sensitive information with discretion.